Agency lessonsEverything I know about running an agency, in one document
I have spent years building an email and SMS marketing agency. Some of it went well. A lot of it did not. I write down every lesson from the whole thing, the business ones and the personal ones, and I add new ones every week. It covers everything from how to get clients and forecast revenue to hiring, firing, and even which glasses to buy. You can have it for free.
- Everything I know about running an agency, in one document
- Clients, hiring, forecasting, pricing, and the personal stuff
- Updated every week with new lessons
- Free forever, no trial and no card
Send me the lessons
Drop your email below and we will send you the link.
No spam. Unsubscribe any time. We will occasionally send you email marketing tips we think are actually useful.
Book a time
Pick a slot in Gavin's calendar
Want to talk through your own agency or your email program? Choose a time that suits you. It takes 30 minutes and you'll leave with at least one thing you can action. Or read more about In-box here.
The stuff I had to learn the expensive way
Nobody hands you a manual when you start an agency. You work it out client by client, mistake by mistake. This is that manual, written as I go, in plain language. I am also recording daily videos where I talk through the lessons, and they all feed back into this document.
Getting and keeping clients
Where the clients actually came from, how to spot a bad fit before you sign them, and how to say no without torching the relationship.
Forecasting revenue
How I predict what the agency will bring in next month and next quarter, and the mistakes I made before I bothered.
Hiring good staff
Going from me on my own to a team. The hires that worked, the ones that did not, and what I look for now.
Cutting team members
The hardest part of running an agency. How to know when it is time, and how to handle it like a decent human.
Pricing and money
What I charged, what that cost me, and the pricing decisions I would make on day one if I got to start again.
Even the glasses I wear
It really does range from which glasses to buy to how to run a team meeting. If I have learned it, it goes in the document.
What the document is actually like
Updated every week
This is a living document, not a PDF I wrote once and forgot. New lessons go in every week as I learn them.
Short and blunt
Most tips are two or three sentences. Read one, act on it, move on. No filler chapters.
Written from real mistakes
These are things that cost me money, clients or sleep. Not theory I read somewhere and repackaged.
For anyone building something
It is written from an agency, but most of it applies to any service business you are trying to grow.
How it works
Enter your email
The document opens straight away and the link lands in your inbox too.
Save it somewhere
Keep it open in a tab. It is meant to be dipped into, not read once.
Check back weekly
New lessons go in every week. It grows as I do.
Learn it in an afternoon instead of a decade
Free, yours to keep, and it grows every week.
Send me the lessons
Drop your email below and we will send you the link.
No spam. Unsubscribe any time. We will occasionally send you email marketing tips we think are actually useful.