Coach strategy boardThe email marketing strategy I use to turn followers into sales calls
This is the exact board I use for my own agency and my coaching on the side. It maps how I move people from YouTube, Instagram, LinkedIn, X and TikTok onto my newsletter, and from my newsletter onto a sales call.
- The full funnel: traffic at the top, email in the middle, booked calls at the bottom
- The four tools I use: Claude, Lovable, beehiiv and Calendly
- My 30-day welcome sequence structure, plus the prompts I use to write it
- Completely free. No trial, no card
Send me the board
Enter your email and the link to the board shows up straight away.
No spam. Unsubscribe any time. We will occasionally send you email marketing tips we think are actually useful.
Book a time
Pick a slot in Gavin's calendar
Want help putting this in place? Grab a free 30-minute call and we'll map out your funnel and your first emails together. Prefer to type it out? get in touch.
Traffic in, newsletter in the middle, calls at the end
Top of funnel: get your audience somewhere you own
Most coaches and consultants get their traffic from YouTube, Instagram, LinkedIn, X or TikTok. The board shows where I put lead magnets on each one: video descriptions, pinned comments, bio links, pinned stories and comment-to-get automations, all pointing to a landing page that adds people to my newsletter.
The setup: four tools
Claude does the heavy lifting, Lovable builds the landing page, beehiiv sends the emails and Calendly takes the bookings. beehiiv is free up to 2,500 subscribers, and it's what I use for my own list. If you need advanced segmentation or you're heading towards 100,000 profiles, the board covers when Omnisend or Klaviyo make more sense.
A 30-day welcome sequence
One email a day for 30 days. Four emails give value, the fifth asks for something, usually a call through your Calendly link. It sounds like a lot, but my unsubscribe rate on it is 0.19%. The board includes the prompts I use to write every email.
Two campaigns a week
Once someone finishes the welcome sequence, they get two emails a week. One is an education or sales email, alternating each week. The other is a brand-building email about what you're working on and where your head's at. Education builds authority, brand building builds connection, and together they make the sales call easy to close.
How it works
Enter your email
The link to the board shows up straight away.
Open the board in Miro
Work through it from top of funnel to bottom.
Let Claude build it
Use the prompts to have Claude build your landing page in Lovable and write your 30-day sequence in beehiiv.
Turn your followers into booked calls
The board is free and takes about ten seconds to get.
Send me the board
Enter your email and the link to the board shows up straight away.
No spam. Unsubscribe any time. We will occasionally send you email marketing tips we think are actually useful.