Legal

Privacy Policy

Last updated: 29 October 2026

This policy explains what personal information In-box collects through in-box.com, why we collect it, who we share it with and what you can do about it. We keep it short and only describe what the site actually does.

Who we are

In-box is an email and SMS marketing agency based in New Zealand. When this policy says "we", "us" or "In-box", that's who we mean. If you have any questions about your information, email gavin@in-box.co.nz.

What we collect and how

We only collect information you give us, plus basic usage data from analytics and advertising tools.

  • Contact form: your name, email, and optionally your phone number, company and message.
  • Free audit form: your first name, email, email platform, monthly revenue range, main challenge, and the list size and campaign numbers you enter into the calculator.
  • Newsletter, template and guide sign-ups: your email address and which page you signed up on.
  • Call bookings: if you book a call through the embedded Calendly calendar, Calendly collects the details you enter there.
  • Usage data: pages visited, device and browser type, approximate location and how you arrived at the site, collected by the tools described under Cookies and analytics.

Why we use it

  • To reply to your enquiry and prepare your free audit.
  • To send you the newsletter, templates or guides you asked for.
  • To book and run calls with you.
  • To understand how the site is used and measure our advertising.

Cookies and analytics

The site uses Google Tag Manager, Google Ads conversion tracking and the Meta (Facebook) Pixel. These set cookies or similar identifiers so we can see which pages and ads are working. The site also remembers in your browser whether you have already seen or closed the newsletter pop-up, so it doesn't keep showing it.

You can block or delete cookies in your browser settings, and manage ad personalisation in your Google and Meta account settings. The site still works without them.

Videos on Insights articles are embedded using YouTube's privacy-enhanced mode (youtube-nocookie.com), which doesn't set YouTube cookies until you play a video.

Who we share it with

We don't sell your information. We use these services to run the site:

  • Resend delivers contact and audit form submissions to our inbox, and sends your audit confirmation email.
  • beehiiv hosts our newsletter and lead-magnet email list.
  • Calendly handles call bookings.
  • Google (Tag Manager and Google Ads) and Meta (Facebook Pixel) for analytics and advertising measurement.
  • YouTube for embedded videos.
  • Lovable and Cloudflare host and deliver the website.

Each provider handles your information under its own privacy policy.

How long we keep it

We keep enquiry and audit emails for as long as we need them to work with you, and then delete them when they are no longer needed. Newsletter subscribers stay on our list until they unsubscribe. Analytics data is kept according to the settings of the tools above.

Your rights and unsubscribing

You can ask to see the personal information we hold about you, ask us to correct it, or ask us to delete it. Email gavin@in-box.co.nz and we'll respond within 20 working days.

Every newsletter email includes an unsubscribe link, and you can use it at any time.

International transfers

Several of the services we use store data outside New Zealand, mainly in the United States. When we use them, we choose providers we believe protect personal information in a way comparable to New Zealand law.

New Zealand Privacy Act 2020

We handle personal information in line with the New Zealand Privacy Act 2020. If you're not happy with how we've handled your information, tell us first at gavin@in-box.co.nz. You can also complain to the Office of the Privacy Commissioner at privacy.org.nz.

Changes and contact

We may update this policy when the site changes, and the date at the top shows the latest version. Questions? Email gavin@in-box.co.nz or use our contact page. See also our Terms of Use.