Case studies

Real results, not rounded-up numbers

Every number on this page came out of a real Klaviyo account.

$2.2M
Real result
393%
Real result
921%
Real result
$383,695.16
Real result

The work

Accounts that grew with email

Michael Gabriels case study
Peak seasonVideo

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$2,494,340 in attributed revenue across five seasonal events, with 947% order growth over Black Friday Cyber Monday.

Michael GabrielsWatch
Liquified RV case study
LifecycleVideo

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$124,118.13 in email and SMS revenue in four months, plus 15,629 new email subscribers and 10,334 new SMS subscribers.

Liquified RVWatch
Scott Hawaii case study
InternationalVideo

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See how a 92-year-old Hawaiian footwear brand grew email attributed revenue 121.6% year-on-year, without leaning harder on discounts.

Scott HawaiiWatch
Skinny Fizz case study result: 921%Automations

921%increase in email revenue in 30 days

Started the year with almost no email presence. Thirty days later, the picture was drastically different.

Skinny Fizz
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Good & Fugly case study result: 101%Campaigns

101%increase in email revenue in 18 days

Rebuilt from basic automations into a strategy that carried a real share of revenue in under three weeks.

Good & Fugly
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Puresport case study result: 354%Lifecycle

354%increase in attributed revenue over 6 months

Layered campaigns and flows across the full lifecycle for a loyal supplement audience. Compounding, month on month.

Puresport
Read
Neat Feat case study result: $39,052.62International

$39,052.62in extra email revenue

Three markets, one Klaviyo account. Email became one of the most profitable channels in the mix.

Neat Feat
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Canes Deer Velvet case study result: $49,698.81Set-up

$49,698.81in attributable revenue, from zero

Built the full email strategy from scratch. Healthy engagement and real dollars from day one.

Canes Deer Velvet
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BODYFX case study result: Black FridayPeak season

Black Fridayrush strategy with margins protected

A Black Friday plan built to earn more without cutting into the margin the brand needed to keep.

BODYFX
Read
Dermavenue case study result: $383,695.16Set-up

$383,695.16in flow revenue, from zero

Zero Klaviyo flows in March. By June, flows alone had generated $383,695.16 and open rates had gone from 20% to 48.10%.

Dermavenue
Read
Nordic Park case study result: $2.2MLifecycle

$2.2MKlaviyo revenue, 33% of the business

Klaviyo went from 9.2% of total revenue to 33%, growing 393% to $2.2M across 15 months of lifecycle work.

Nordic Park
Read
Metalbird case study result: 7 marketsInternational

7 marketsone lifecycle system, 28.7% of revenue

Seven Klaviyo accounts, seven currencies, one consistent programme. Email recipients up 119.4% on average and open rate up from 44.9% to 51.6%.

Metalbird
Read

The pattern

What every one of these has in common

01

Fix the foundations first

Deliverability, list health and tracking, before a single campaign goes out.

Deliverability88%
List health74%
Tracking96%
02

Build the flows that earn

Welcome, cart and post-purchase carry most of the revenue.

Welcome
Cart
Post-purchase
Review
03

Then turn up the volume

Campaigns and SMS on a calendar built from your own data.

MTWTFSS

In their words

What our clients say

"Gavin and the In-box team are experts in email marketing. They have exceeded expectations in their management of our email flows. Their attention to detail and commitment to excellence ensure our campaigns are not only visually appealing but also relevant and compelling."
Peter Maddison
Founder, Kids Posters
"I employed Gavin at In-box to manage my email marketing and have been very impressed with his knowledge, organisation, communication, responsiveness and efficiency. 5 stars all around actually."
Kathy Cane
Founder, Canes Deer Velvet
"Gavin is super talented, focused, efficient and effective. We've just stepped into working with In-box and are already seeing significant lifts in sales and all key metrics. Highly recommend you reach out to Gavin!"
Alistair Kirk
Founder, Beach Booch
"In-box exceeded all expectations. We needed a campaign with a quick turnaround and Gavin delivered on all aspects. Communication was prompt, the concept and delivery looked slick, and we loved the video reports to guide us through the data."
Berrin Moody
Founder, Baxters Original
"Gavin and the team have turned our email CRM into a profitable growth engine and a source of new prospective customers. Creatively spot on, efficient and really easy to deal with. We highly recommend In-box."
Shawn Beck
Founder, Skinny Fizz
"Bringing In-box onboard was a great decision. We saw a big increase in sales from our email campaigns. They improved our flows, dialled in our campaigns and helped us gain a big advantage in the market."
Richard Tourino
Co-Founder, Good & Fugly

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