Insights
Email marketing insights
Practical guides, Klaviyo playbooks and lessons from the accounts we run. Written for ecommerce operators, not for the algorithm.
How to Build Emails from Figma into Klaviyo Faster
Exporting designs from Figma to Klaviyo usually takes too long. Here is the exact workflow and tool we use to build responsive emails in minutes.
Five standout email designs and what to steal from them
A teardown of five creative ecommerce emails from Poppi, Chubbies, Magic Spoon, Olipop, and McDonald's, plus practical fixes to lift click rates.
How to Audit Your Klaviyo Flows Using Claude
Generic AI advice ruins email accounts. Here is how to train Claude on custom ecommerce frameworks to audit your Klaviyo automations properly.
Why Your Emails Land in Promotions and How to Fix It
Landing in Gmail's Promotions tab hurts engagement. Here is why it happens and the specific Klaviyo fixes to get your emails moved into Primary.
What an Eight-Figure Store's Sign-Up Form Setup Looks Like
Most brands rely on one generic pop-up. Here is how we run an eight-form Klaviyo capture strategy that pulls thousands of high-intent subscribers without hurting site conversion.
10 Questions to Ask Before Hiring a Klaviyo Agency
Hiring the wrong email marketing agency is expensive. Here are the exact 10 questions to ask upfront to protect your store revenue and retainers.
How to Fix Product Flaws Using Klaviyo Refunded Order Flows
Turn return data into product improvements. Here is how to build a refunded order feedback loop in Klaviyo using plain text emails, Google Forms, and AI.
How to Read Omnisend Reporting for Real Store Growth
Attributed revenue only tells half the story. Here is how to use Omnisend reporting to fix deliverability, spot top products, and clean your list.
Using Claude with Klaviyo: Why It Is Not as Good as You Think
Connecting Claude to Klaviyo sounds like an instant win, but without margin context and clean data, AI recommendations can easily steer your brand wrong.
How to Use Plain Text Emails in Klaviyo for Higher Opens
Plain text emails can lift open rates to 70% when used sparingly. Here is how they work in Klaviyo and when to send them.
How to Hire and Test Klaviyo Email Builders for Ecommerce
Here is the exact step-by-step vetting and paid testing process I use to hire fast, reliable Klaviyo builders for In-box without risking client accounts.
How to Design Email Header Images That Drive Clicks
Your email header image is the first thing subscribers see. Here are the core rules to design headers that capture attention and boost conversions.
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