Insights
Email marketing insights
Practical guides, Klaviyo playbooks and lessons from the accounts we run. Written for ecommerce operators, not for the algorithm.
Should Your Email Campaign Link to Shopify or Amazon?
Your link should go to Shopify if you're promoting a website-only subscription or web-only bundle. But what if your product is sold on both Shopify and Amazon? Do you want to make sure the offer can...
3 Sign-Up Form Tweaks That Boost Conversion Fast
Fix these common sign-up form mistakes to grow your email list and protect on-site conversion rates without annoying your shoppers.
Three 10-Minute Klaviyo Tweaks to Unlock Hidden Revenue
Most ecommerce brands treat buyers and non-buyers identically. Here are three quick adjustments across campaigns, flows, and forms to fix that.
How to Build Emails from Figma into Klaviyo Faster
Exporting designs from Figma to Klaviyo usually takes too long. Here is the exact workflow and tool we use to build responsive emails in minutes.
Five standout email designs and what to steal from them
A teardown of five creative ecommerce emails from Poppi, Chubbies, Magic Spoon, Olipop, and McDonald's, plus practical fixes to lift click rates.
How to Audit Your Klaviyo Flows Using Claude
Generic AI advice ruins email accounts. Here is how to train Claude on custom ecommerce frameworks to audit your Klaviyo automations properly.
Why Your Emails Land in Promotions and How to Fix It
Landing in Gmail's Promotions tab hurts engagement. Here is why it happens and the specific Klaviyo fixes to get your emails moved into Primary.
What an Eight-Figure Store's Sign-Up Form Setup Looks Like
Most brands rely on one generic pop-up. Here is how we run an eight-form Klaviyo capture strategy that pulls thousands of high-intent subscribers without hurting site conversion.
10 Questions to Ask Before Hiring a Klaviyo Agency
Hiring the wrong email marketing agency is expensive. Here are the exact 10 questions to ask upfront to protect your store revenue and retainers.
How to Fix Product Flaws Using Klaviyo Refunded Order Flows
Turn return data into product improvements. Here is how to build a refunded order feedback loop in Klaviyo using plain text emails, Google Forms, and AI.
How to Read Omnisend Reporting for Real Store Growth
Attributed revenue only tells half the story. Here is how to use Omnisend reporting to fix deliverability, spot top products, and clean your list.
How to Hire Great Email Designers for Ecommerce
Finding designers who understand email constraints is tough. Here is the exact screening and paid test process I use to filter and hire top design talent.
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