Insights
Email marketing insights
Practical guides, Klaviyo playbooks and lessons from the accounts we run. Written for ecommerce operators, not for the algorithm.
10 Questions to Ask Before Hiring a Klaviyo Agency
Hiring the wrong email marketing agency is expensive. Here are the exact 10 questions to ask upfront to protect your store revenue and retainers.
Using Claude with Klaviyo: Why It Is Not as Good as You Think
Connecting Claude to Klaviyo sounds like an instant win, but without margin context and clean data, AI recommendations can easily steer your brand wrong.
How to Use Plain Text Emails in Klaviyo for Higher Opens
Plain text emails can lift open rates to 70% when used sparingly. Here is how they work in Klaviyo and when to send them.
How to Hire and Test Klaviyo Email Builders for Ecommerce
Here is the exact step-by-step vetting and paid testing process I use to hire fast, reliable Klaviyo builders for In-box without risking client accounts.
How to Design Email Header Images That Drive Clicks
Your email header image is the first thing subscribers see. Here are the core rules to design headers that capture attention and boost conversions.
How to Hire Great Email Designers for Ecommerce
Finding designers who understand email constraints is tough. Here is the exact screening and paid test process I use to filter and hire top design talent.
How to Fix Product Flaws Using Klaviyo Refunded Order Flows
Turn return data into product improvements. Here is how to build a refunded order feedback loop in Klaviyo using plain text emails, Google Forms, and AI.
How to Read Omnisend Reporting for Real Store Growth
Attributed revenue only tells half the story. Here is how to use Omnisend reporting to fix deliverability, spot top products, and clean your list.
Why We Install Cluos Across Our Klaviyo Accounts
Klaviyo misses up to 30% of on-site behaviour. Here is how adding Cluos recovers thousands in lost abandoned cart revenue every month.
How to Build a Million-Dollar Email Strategy for Ecommerce
A complete blueprint for building an ecommerce email engine that drives seven figures through sign-up forms, core flows, segmentation, and campaigns.
How to Design Klaviyo Email Templates in Figma Step by Step
A step-by-step walkthrough of building high-converting, responsive email templates in Figma using Auto Layout before exporting into Klaviyo.
How to Set Up Your Omnisend Account the Right Way
A step-by-step walkthrough for setting up Omnisend properly, from DNS domain verification to sensible attribution windows and partner setup.
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