Insights
Email marketing insights
Practical guides, Klaviyo playbooks and lessons from the accounts we run. Written for ecommerce operators, not for the algorithm.
What We Can Learn from On Running's Email Marketing Strategy
A breakdown of On Running's email designs, visual hierarchy, and the critical sign-up form mistake hurting their conversion rates.
How We Rescued Ecommerce Email Deliverability in 7 Days
When your emails go straight to spam, standard list hygiene will not save you. Here is how we used automated seed lists to take Gmail open rates from 2.49% to 18.79%.
How to Properly Capture WhatsApp Consent in Klaviyo
Learn how to capture compliant WhatsApp and SMS consent in Klaviyo using your existing pop-up forms, dedicated landing pages, and universal email blocks.
How to Design High-Converting Ecommerce Emails in Figma
A step-by-step breakdown of how we design modular, responsive desktop and mobile email templates in Figma using auto layout and brand assets.
How to Build High-Converting Klaviyo Sign-up Forms
A step-by-step walkthrough of how we build, style, and target high-converting desktop and mobile sign-up forms in Klaviyo.
Why Percentage Discounts Beat Dollar Offers for Ecommerce
Form sign-up rates only tell half the story. Here is why percentage discounts consistently outperform dollar-off offers on average order value and total sales.
How to Clean a List in Klaviyo to Protect Deliverability
Keeping your Klaviyo list clean protects deliverability and lowers software costs. Here is the exact process to verify contacts and suppress invalid emails.
What Drunk Elephant Gets Right in Their Welcome Series
Drunk Elephant generates hundreds of millions in revenue. Here is a breakdown of their three-part welcome series, what works, and what I would change.
What You Should Actually Test in Your Sign-Up Forms
Most brands test the wrong things on their pop-ups and ignore flow revenue. Here is how to test offers properly and track true downstream conversions in Klaviyo.
How to Automatically Send Discount Codes After Reviews
Rewarding customer reviews with discounts is smart, but sending the same email for 1-star and 5-star ratings is a disaster. Here is how to automate it properly.
Turn Shopify Customers into Affiliates with The Rave
Customer acquisition costs keep climbing. Here is how to turn existing buyers into an automated referral channel using The Rave and Klaviyo flows.
How to Set Up and Customise Klaviyo Preference Pages
Learn how Klaviyo preference and consent pages work, why single opt-in matters, and how to use frequency settings to save subscribers.
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