Insights
Email marketing insights
Practical guides, Klaviyo playbooks and lessons from the accounts we run. Written for ecommerce operators, not for the algorithm.
Mastering the Email Marketing Audit: What You Need to Know
What is an Email Marketing Audit? An email marketing audit is an in-depth examination of your email marketing performance, health, and strategy. Think of it like an annual checkup for...
Email Marketing Pricing: Understanding How Much Email Marketing Costs
How Much Does Email Marketing Cost On Average? Email Marketing Services Pricing When you’re considering email marketing pricing, you’ll find several different pricing models used by agencies and platforms. These...
Klaviyo vs Iterable: A Complete Platform Comparison for Modern Marketers
Klaviyo vs Iterable: At a Glance Klaviyo Pricing Free plan up to 250 contacts Starts at $30/month for 1,000 contacts Combined email & SMS from $45/month Core Features Advanced eCommerce...
Shopify Email vs Mailchimp: The Complete Guide for Ecommerce Businesses
Comparing Shopify Email vs Mailchimp allows us to cut through the noise and look at each equally, side-by-side. Our goal is to help you make the right choice for your...
Shopify Email vs Klaviyo: Choosing the Right Email Tool for Ecommerce
Platform Overview Shopify Email integrates directly into your store’s dashboard, providing native email marketing capabilities designed specifically for Shopify users. The platform includes basic automation, segmentation, and template features that...
ActiveCampaign vs Klaviyo: The Battle for Ecommerce Supremacy
Brief Overview of ActiveCampaign and Klaviyo ActiveCampaign entered the scene in 2003, establishing itself as a comprehensive marketing automation platform that combines email marketing, CRM, and sales automation. It’s grown...
Klaviyo vs Omnisend: An Honest Review and Comparison
Target Audience Klaviyo is known for its benefits to established eCommerce brands that need advanced segmentation and detailed customer behavior tracking. You’ll get the most value if you’re running a...
Klaviyo vs HubSpot: Complete Side-by-Side Breakdown
Target Audience When comparing Hubspot vs Klaviyo, understanding who each platform serves best will help guide your decision. HubSpot shines for B2B companies and service-based businesses that need a complete...
13 Awesome Email Marketing Case Studies to Learn and Grow
1. Skinny Fizz Challenge: Skinny Fizz, a New Zealand beverage company stocked in major supermarkets, started 2023 with minimal email marketing infrastructure. They had just three basic automations and sent...
Mailchimp vs Klaviyo: Expert Guide and Analysis
Klaviyo vs Mailchimp: Main Takeaways When you’re comparing Mailchimp vs Klaviyo, think of it like choosing between a Swiss Army knife and a specialized chef’s knife. Mailchimp’s your versatile all-in-one...
12 Best Email Marketing Platforms for Ecommerce Success
In this guide, we’re looking at 12 email marketing platforms for online stores that can help you generate an ROI from your email marketing efforts. 1. Klaviyo Main Features: Built-in...
How to Prompt ChatGPT for Post-Purchase Thank You Flows
Stop letting AI write generic email copy. Here is the exact priming sequence I use to script post-purchase thank you flows that sound human.
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