Insights
Email marketing insights
Practical guides, Klaviyo playbooks and lessons from the accounts we run. Written for ecommerce operators, not for the algorithm.
Abandoned Cart Email Strategy: 12 Prime Examples to Steal
What is an Abandoned Cart Email? An abandoned cart email is a follow-up message sent to shoppers who’ve added products to their cart but left your site without buying. Think...
15 Best eCommerce Email Marketing Automation
1. Welcome Email Your welcome email sets the tone for your entire relationship with new subscribers. This first touchpoint needs to make an impact, you’ve got one chance to show...
Avoid These 30 Common Email Marketing Mistakes
1. Not Cleaning/Updating Email Lists Regularly Your email list is the foundation of your email marketing success. When you let it gather dust, you’re not just wasting money sending to...
Keeping a Clean Email List: Essential Tips to Cleanse Your List
What Does “Clean Your Email List” Mean? When we talk about cleaning your email list, we’re talking about removing the contacts that aren’t helping your business grow. These might be...
The Complete Guide to Email Marketing Segmentation
What is Email Marketing Segmentation? Email marketing segmentation means splitting up your subscriber list into smaller groups based on things they have in common. Instead of blasting the same message...
25 Email Marketing Ideas to Increase Open Rates and CTR
1. Abandoned Cart Recovery Shopping cart abandonment affects nearly 70% of online purchases . That’s a lot of potential revenue sitting in digital limbo. Abandoned cart emails average a 45%...
Mastering the Email Marketing Audit: What You Need to Know
What is an Email Marketing Audit? An email marketing audit is an in-depth examination of your email marketing performance, health, and strategy. Think of it like an annual checkup for...
Email Marketing Pricing: Understanding How Much Email Marketing Costs
How Much Does Email Marketing Cost On Average? Email Marketing Services Pricing When you’re considering email marketing pricing, you’ll find several different pricing models used by agencies and platforms. These...
Klaviyo vs Iterable: A Complete Platform Comparison for Modern Marketers
Klaviyo vs Iterable: At a Glance Klaviyo Pricing Free plan up to 250 contacts Starts at $30/month for 1,000 contacts Combined email & SMS from $45/month Core Features Advanced eCommerce...
Shopify Email vs Mailchimp: The Complete Guide for Ecommerce Businesses
Comparing Shopify Email vs Mailchimp allows us to cut through the noise and look at each equally, side-by-side. Our goal is to help you make the right choice for your...
Shopify Email vs Klaviyo: Choosing the Right Email Tool for Ecommerce
Platform Overview Shopify Email integrates directly into your store’s dashboard, providing native email marketing capabilities designed specifically for Shopify users. The platform includes basic automation, segmentation, and template features that...
ActiveCampaign vs Klaviyo: The Battle for Ecommerce Supremacy
Brief Overview of ActiveCampaign and Klaviyo ActiveCampaign entered the scene in 2003, establishing itself as a comprehensive marketing automation platform that combines email marketing, CRM, and sales automation. It’s grown...
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