Insights
Email marketing insights
Practical guides, Klaviyo playbooks and lessons from the accounts we run. Written for ecommerce operators, not for the algorithm.
How to Re-Engage Cold Klaviyo Subscribers with Campaigns
Cold email subscribers drag down deliverability and revenue. Here is my two-part plain-text campaign strategy to reactivate unengaged Klaviyo profiles.
How to Calculate Customer Retention Rate in Klaviyo
If Klaviyo is not showing your retention rate on your dashboard, you can build two quick segments to calculate it manually. Here is how to do it.
How to Use AI to Design High-Converting Email Header Images
Here is the exact workflow I use in ChatGPT to generate polished, on-brand email header images from reference layouts and raw product shots.
Why You Must Put Discount Codes on Your Pop-Up Forms
Forcing new subscribers to check their inbox for a coupon hurts your conversion rate. Here is why you should always show the code on the form.
How to Auto-Apply Discount Codes in Klaviyo and Shopify
Eliminate checkout friction by auto-applying static and dynamic Shopify discount codes directly from your Klaviyo emails.
The Four Email Campaigns That Predictably Drive Revenue
Most email revenue outside these four campaign types comes down to luck. Here is how to build your calendar around what actually sells.
How to Build a High-Converting Klaviyo Welcome Series
A step-by-step guide to building a Klaviyo welcome flow that collects zero-party data, segments subscribers automatically, and drives early sales.
How We Lifted Subscriber Retention by 105% in 12 Months
Boosting subscriber retention by 105% does not require a complex tech stack. Here is the exact three-part Klaviyo playbook we used to do it.
How to Set Up Transactional Emails in Klaviyo
Transactional emails get priority inbox placement and lift your deliverability. Here is how to build and get them approved in Klaviyo.
Three Practical Ways to Grow Your Email List for Free
You do not need a massive paid ad budget to build a subscriber list. Here are three reliable, zero-cost tactics to scale your ecommerce email database.
How to Use Klaviyo Popups to Increase Onsite Conversions
Most brands only use popups to collect email addresses. Here is how to use zero-field flyouts to convert existing subscribers into first-time buyers.
How to Use Tiered Email Discounts to Protect Margin
Blasting the same discount to every subscriber burns margin. Here is how we segment purchasers and non-purchasers in Klaviyo to maximise profit.
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