Insights
Email marketing insights
Practical guides, Klaviyo playbooks and lessons from the accounts we run. Written for ecommerce operators, not for the algorithm.
How to Set Up a Klaviyo Site Abandon Flow That Converts
Site abandonment flows can generate serious revenue during sales, but leaving them on year-round will burn your list. Here is how to build one properly in Klaviyo.
How to Structure Klaviyo Abandoned Cart and Checkout Flows
Most brands botch their abandonment flows by lumping cart and checkout drop-offs together. Here is how I build both automations in Klaviyo for maximum revenue.
How to Build a High-Converting Klaviyo Google Review Flow
Automating Google review requests in Klaviyo requires smart filtering and clean timing. Here is how to build a flow that protects your rating.
How to Build Klaviyo Post-Purchase Flows That Actually Work
Most brands treat the post-purchase flow as a single generic email. Here is how to split it into two dedicated automations that drive repeat orders.
How to Build the Best Klaviyo Welcome Series for Ecommerce
Most welcome flows leave money on the table by sending generic blasts. Here is how to use zero-party data, smart delays, and list hygiene to build a high-converting series.
Finding the Best Time to Send Email Marketing in New Zealand
Understanding when to send email marketing in New Zealand is huge if you are in ecommerce store using Klaviyo in NZ. Today, we delve into the inner workings of Klaviyo’s...
The Difference Between a Klaviyo Trigger Filter and a Flow Filter
The Klaviyo Trigger Filter The Klaviyo Trigger Filter plays a crucial role in the automation process. When an event occurs, like a user signing up for a newsletter or purchasing...
SMS Marketing In New Zealand
Klaviyo SMS Marketing in New Zealand Klaviyo is a beast when it comes to direct to consumer marketing, especially in the email marketing space. They are also fantastic when it...
How to Set Up Authentication for Google and Yahoo in Klaviyo
Google and Yahoo have tightened their inbox rules. Here is how to configure your dedicated sending domain and DMARC record in Klaviyo without breaking deliverability.
How to Build a High-Converting Site Bounce Flow in Klaviyo
A site bounce flow captures revenue from active visitors before they view a specific product. Here is how to configure the filters and logic correctly.
How to Build a High-Converting Klaviyo Post-Purchase Flow
Most post-purchase emails stop at order confirmations. Here is how to structure a thank-you flow in Klaviyo that builds genuine loyalty and drives repeat sales.
Is Klaviyo's AI Segmentation Tool Actually Worth Using?
Klaviyo now lets you build audience segments using natural language prompts. Here is why it often misses the mark and why manual setups are still faster.
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