Insights
Email marketing insights
Practical guides, Klaviyo playbooks and lessons from the accounts we run. Written for ecommerce operators, not for the algorithm.
A BFCM Email Strategy That Protects Margins and Scales Sales
Most brands blast one flat discount to their entire list on Black Friday. Here is how tiered segmentation and early access capture wallet share without killing margins.
Getting Started with Klaviyo: The Complete Setup Guide
Setting up Klaviyo properly from day one protects your deliverability and saves you money. Here is how to configure your account, flows, and segments.
Why Sending More Email Campaigns Increases Your Revenue
Most ecommerce brands send far too few campaigns out of fear of unsubscribes. Here is why increasing send frequency boosts revenue and engagement.
How to Use Klaviyo Deliverability Reporting for Campaigns
Learn how to read Klaviyo's campaign deliverability reports, spot domain-level issues, and fix spam rates before they damage your inbox placement.
Important Klaviyo Metrics to Review for Campaign Deliverability
A deep dive into Klaviyo deliverability reporting, diagnosing poor inbox performance, and the exact order to tackle negative campaign metrics.
Plain text vs HTML emails: when to use each in Klaviyo
Should you send sleek HTML templates or raw plain text? Here is exactly where I use plain text in ecommerce flows, and where visual design still wins.
How to build a recurring loyalty points flow in Klaviyo
Turn unspent loyalty points into consistent monthly revenue. Here is how to build an automated, recurring points balance flow in Klaviyo.
How to Use ChatGPT for Better Klaviyo Email Campaigns
Stuck on campaign ideas? Here is how I use ChatGPT to build monthly Klaviyo content calendars and draft sharp email copy without sounding robotic.
Where to add SMS into your Klaviyo automated flows
If you are launching SMS in Klaviyo, start with these two high-leverage flows before expanding to the rest of your automation setup.
How to Use Klaviyo Pop-Up Forms to Recover Lost Sales
Most brands use sign-up forms only to collect new leads. Here is how to use secondary Klaviyo pop-ups to turn inactive subscribers into paying customers.
How to Use Klaviyo's Partner Growth Reporting Tool
Klaviyo has a hidden growth review tool that generates automated performance decks. Here is how to access it and analyse your store's key metrics.
How to Automate Google Reviews Using Klaviyo Flows
Google reviews boost your local SEO and build trust fast. Here is how to set up an automated Klaviyo flow that collects them from your best customers.
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