Free email marketing resources and calculators
15 things I have built for my own clients and then given away. Calculators to price Klaviyo and SMS properly, the boards and docs behind our flows, and the planning tools I use to run In-box. All free.
Calculators
Work out what Klaviyo and Postscript would actually cost you, using their published prices.
Email and SMS playbooks
Calendars, flow boards, templates and audit docs I use on real Klaviyo accounts.
- 27-page PDF
2027 Ecommerce Email Calendar
77 campaign ideas for 2027, built from 416 sends across 12 accounts.
Open - Figma file
Free Email Templates
Editable ecommerce campaign and flow designs you can copy straight into your own Figma.
Open - Checklist and scoring sheet
Free Email Audit Docs
The audit checklist, scoring sheet and deliverability review we run on every Klaviyo account.
Open - Miro board
Recharge Klaviyo Flows
The Recharge to Klaviyo subscription flows, triggers and splits we use to cut churn.
Open - Miro board
Subscription Box Flows
Started, upcoming, skipped, paused and cancelled flows tied to a milestone reward program.
Open - Figma file
Weekly Email Inspiration
The five best ecommerce emails I find each week, updated every single week.
Open - Field guide
Psychological Email Triggers
20 behavioural science triggers behind emails that get opened, read and clicked.
Open - Miro board
Email Strategy Board for Coaches
How I turn social followers into booked sales calls as a coach or consultant.
Open - Setup guide
B2B Lead Spotter
Spot the business buyers in your Klaviyo list and get them to sales within minutes.
Open
Running the business
The planning docs, reporting set-up and outreach systems behind In-box itself.
- Guide and Claude skills
Weekly Client Report Automation
Build an automated weekly client report with Claude, Klaviyo, Asana and Slack.
Open - Living document
Agency Lessons
Everything I have learned running an agency: clients, hiring, forecasting and pricing.
Open - Planning doc
Goal Planning Board
Break yearly goals down into quarterly, monthly, weekly and daily actions.
Open - Claude skills and tracker
Claude Backlink System
Five Claude skills, a tracker and the guide for turning your inbox into live backlinks.
Open
Let's talk
Ready to grow your email revenue?
Book a free audit and we'll show you exactly where the revenue is hiding.