Klaviyo pricing calculator
Klaviyo sells more than email. Turn on the parts you would actually use, set your list size and country, and the calculator shows what Klaviyo publishes a price for, and what you would have to ask their sales team about.
Klaviyo sells more than email. Turn on the parts you would actually use, set your list size and country, and the calculator shows what Klaviyo publishes a price for, and what you would have to ask their sales team about.
Pricing calculator
Switch on the products you need and set your list size to see the published prices and the parts Klaviyo only quotes.
From 250 to 150,000+. Each slider step is a Klaviyo pricing tier.
Monthly total of the priced items
$100.00a month
This total only adds up the items above. It excludes anything quote-only.
Nothing you have switched on is quote-only. Turn on a product above to see what it includes for free.
Prices checked on 12 November 2026. Plan prices are from klaviyo.com/pricing and the Reviews starting price from Klaviyo's reviews product page. SMS and MMS rates come from a Klaviyo in-account rate card (version 2026.Q4.01) and include carrier fees; your own account's rates can differ, so check Settings > Billing in Klaviyo. Klaviyo bills mobile messaging through a monthly plan amount, so your bill is the plan you choose, not the exact usage shown. One SMS means one segment (160 characters, or 70 with an emoji). For Customer Hub, Service, Customer Agent, Personalization and Reviews, Klaviyo publishes only the entry price, so anything above the entry allowance is an In-box estimate scaled at the entry rate and not a Klaviyo quote. The entry prices for Customer Hub, Service, Customer Agent and Personalization come from Klaviyo's How Klaviyo Bills Customers help article, and the Composer credit prices from How your Composer plan works. Klaviyo does not publish a price for its Advanced Data Platform or for Reviews above 250 orders a month. Prices are monthly, in US dollars, before tax, and Klaviyo lists different prices in some countries.
Klaviyo plan price by active profiles (US dollars a month)
| Active profiles | Email plan | Marketing plan |
|---|---|---|
| 500 | $20.00 | $25.00 |
| 1,000 | $30.00 | $40.00 |
| 5,000 | $100.00 | $130.00 |
| 10,000 | $150.00 | $195.00 |
| 25,000 | $400.00 | $505.00 |
| 50,000 | $720.00 | $885.00 |
| 100,000 | $1,380.00 | $1,610.00 |
| 150,000 | $1,955.00 | $2,200.85 |
Free covers up to 250 active profiles. Above 150,000: custom pricing.
Does Klaviyo publish a price?
| Product | Starting price | Free plan |
|---|---|---|
| Email plan from $20 a month, Marketing plan from $25 a month, by active profiles; custom pricing over 150,000 active profiles | $0 for up to 250 active profiles and 500 emails a month | |
| SMS and MMS | Per message, by country, from Klaviyo's in-account rate card (not klaviyo.com) | $5 of mobile messages a month |
| Mobile push | Included, no separate price | Included, no separate price |
| Reviews | From $25 a month for 250 orders a month, scaling with order volume | Review requests for up to 50 orders a month |
| Advanced Klaviyo Data Platform (CDP) | Quote only. Klaviyo's published example is $4,765 a month at 1 million profiles | Not included: advanced data management, data warehouse sync and personalization sit on the Custom plan |
| Customer Hub | From $20 a month for up to 10,000 active profiles | Up to 250 profiles |
| Service (Helpdesk) | From $10 a month for up to 50 tickets a month | 10 tickets a month |
| Customer Agent | From $50 a month for up to 75 conversations a month | 10 resolutions a month |
| Composer (AI marketing agent) | From $20 a month for 2,000 credits; extra capacity in $10 blocks of 1,000 credits | 500 credits per cycle |
| Personalization | From $100 a month for up to 13,500 active profiles | No free allowance published |