Free subscription flow boardThe email flows every subscription box brand needs, completely free
The exact flow map we build for subscription box brands. Every subscription trigger mapped, each one tied to a milestone reward program, so subscribers stay for box three, four and five instead of quietly cancelling.
- Seven subscription triggers mapped end to end
- Built around a milestone reward program that makes staying sticky
- Works with Recharge, Skio, Loop, Stay AI, Appstle, Seal and Bold
- Free forever, no trial and no card
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Pick a slot in Gavin's calendar
Want help building these subscription flows in your account? Choose a time that suits you. It takes 30 minutes and you'll leave with at least one thing you can action. Or read up on how we build email automations.
Seven subscription triggers, fully mapped
The board is built on Recharge metrics in Klaviyo. On another subscription platform, swap the trigger metric and the rest of the flow stays the same.
Subscription Started
Welcome the new subscriber, show what is in their box and preview the reward they unlock at every milestone.
Order Upcoming
Remind them before they are charged and tell them exactly which reward their next order unlocks. Honest reminders beat surprise charges.
Order Successfully Placed
Confirm the renewal, deliver the reward you promised and tease the next milestone.
Skipped Order
Split on how many orders they have placed and show the reward waiting on their next box.
Subscription Paused
Acknowledge the pause and remind them how close they are to the next reward.
Subscription Cancelled
Split on the cancellation reason. Send a plain text thank you with a short feedback survey and show the milestone they reached.
Credit Adjustment Created
Let them know store credit has landed and nudge them to use it.
What is inside the board
Every flow ties back to one idea: the longer someone stays subscribed, the better their rewards get. Order two gets a reward, order three gets a better one, and so on.
A milestone reward ladder
Up to nine reward tiers mapped across the subscription, so every box moves them one step closer to the next reward.
Trigger and conditional splits
Order count splits that send each subscriber the email for their exact milestone. Match the number of splits to your own tiers.
Filters and exits
Paused, cancelled, failed charge and placed order filters already set, so nobody gets an email that no longer applies.
Cancellation feedback loop
A plain text survey email linked to a Google Form, plus a tip on using Claude to find the most common reasons people cancel.
How it works
Enter your email
The Miro board opens straight away and lands in your inbox too.
Duplicate the board
Copy it into your own Miro account. Nothing is locked.
Build it in Klaviyo
Swap in your subscription platform's triggers and build each flow node by node.
Grab the board and stop losing subscribers after box two
Free, copyable and yours to keep. It takes about ten seconds to get the link.
Send me the Miro board
Drop your email below and we will send you the link.
No spam. Unsubscribe any time. We will occasionally send you email marketing tips we think are actually useful.