Insights
Email marketing insights
Practical guides, Klaviyo playbooks and lessons from the accounts we run. Written for ecommerce operators, not for the algorithm.
Decoding the Best Time to Send Email Marketing in New Zealand: Klaviyo’s Smart Send Time Explained
Understanding when to send email marketing in New Zealand is huge if you are in ecommerce store using Klaviyo in NZ. Today, we delve into the inner workings of Klaviyo’s...
Unraveling Unique Opens in Email Marketing Campaigns
Unique Opens and Clicks: What They Mean Unique opens and clicks count the number of distinct recipients who interacted with your message. For instance, if a single recipient opens your...
Advanced Klaviyo Flows to Boost Your Email Marketing Strategy
With a myriad of features, Klaviyo has revolutionised the way businesses approach email marketing. It goes beyond the traditional, allowing marketers to create more sophisticated, personalised, and ultimately more effective...
In-Depth Comparison: SMSBump vs Klaviyo
Pricing of SMSBump vs Klaviyo Pricing is an important factor for businesses of all sizes. Both SMSBump and Klaviyo provide varied options to suit different business needs. SMSBump follows a...
How to Boost Your Cart Recovery Rate in Klaviyo
Recover more abandoned carts in Klaviyo by splitting first-time visitors from returning buyers and personalising by collection.
Single Opt-In vs Double Opt-In for Ecommerce Brands
Double opt-in hurts list growth, but protects deliverability. Here is when to keep it and when to switch to single opt-in in Klaviyo.
How to reduce high email bounce rates in your Klaviyo account
High bounce rates destroy your inbox deliverability. Here is how to filter broken addresses out of your Klaviyo flows, campaigns, and main lists.
What to A/B Test in Your Email Marketing Campaigns
Stop wasting split tests on campaign subject lines. Here are the two variables ecommerce brands should actually test to get compounding revenue gains.
How to Build a Klaviyo Flow Deliverability Report
Learn how to build a custom Klaviyo deliverability report by flow message to uncover toxic emails hurting your sender reputation without driving revenue.
How to Analyse the Klaviyo Subscriber Growth Report
Klaviyo's subscriber growth report gives you a quick snapshot of additions and churn. Here is how to read the data and identify what is driving list changes.
Fixing Broken Campaign Deliverability with Klaviyo Segments
When your email deliverability hits the floor, blasting your entire list will only make it worse. Here is the exact Klaviyo segmentation strategy I use to fix it.
The Two-Tier Klaviyo Sign-Up Form Strategy That Scales Lists
Most brands rely on a single lazy pop-up. Here is how we build device-specific forms and product page flyouts in Klaviyo to capture significantly more subscribers.
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