Insights
Email marketing insights
Practical guides, Klaviyo playbooks and lessons from the accounts we run. Written for ecommerce operators, not for the algorithm.
SMS Marketing in New Zealand: The Complete Setup Guide
Everything you need to know about launching SMS in New Zealand, from strict short code timelines to UEMA compliance and sending costs.
How to Audit an 8-Figure Klaviyo Account Step by Step
A step-by-step breakdown of how to audit a large Klaviyo account, identify hidden revenue leaks, and build a high-converting roadmap.
How We Build a 90-Day Klaviyo Strategy to 3x Email Revenue
Here is the exact week-one audit and onboarding framework we use to take an ecommerce brand from 10% to over 30% email revenue in 90 days.
How to Build High-Retention Recharge Flows in Klaviyo
Turn standard Recharge notifications into a gamified subscription retention engine that curbs churn and builds product feedback loops.
Flodesk Review: Is Design-First Email Marketing Worth It?
Most email platforms treat your visual identity like an afterthought. Here is how Flodesk flips that model, where it performs, and where it falls short.
How to Review Your Deliverability Inside Klaviyo
Deliverability is a direct result of your segmentation strategy, not account health. Here is how to read Klaviyo's deliverability tab properly.
How to Set the Right Sending Cadence for Email Campaigns
Blasting your entire list multiple times a week will destroy your deliverability. Here is how to structure sending cadence and content by segment.
How to Grow Your Ecommerce Email List in Omnisend
A high-converting list growth strategy in Omnisend using timed pop-ups, high-intent flyouts, and targeted reminder forms without hurting conversion rates.
How to Build High-Converting Email Campaigns in Omnisend
Most brands blast sales emails and wonder why unsubscribes spike. Here is how to plan and build a balanced Omnisend campaign strategy that converts.
How to Analyse Email Campaign Data in Klaviyo
Where to Find Campaign Performance Data Inside Klaviyo, navigate to Campaigns to view performance at a glance. The snapshot view typically includes: Open rate Click rate Placed order rate Revenue...
How to Find WINNING Campaign Ideas For Email
Who This Strategy Is For This method only works if you’ve already been sending campaigns. If you have no historical data, there’s nothing to analyze. The goal here is to...
Top 3 Brand New Email Marketing Strategies for 2026
Turn Your Best Campaigns Into a High-Converting Evergreen Welcome Flow Most brands build a short welcome series and leave it alone. That’s a mistake. Instead, we recommend expanding your welcome...
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