Insights
Email marketing insights
Practical guides, Klaviyo playbooks and lessons from the accounts we run. Written for ecommerce operators, not for the algorithm.
Squarespace Email Marketing vs Mailchimp: A Comprehensive Comparison
Email marketing has emerged as a core part of anyone’s email marketing strategy in today’s digital world. I am going to be honest with you, both Squarespace and Mailchimp, for...
Harnessing Email Marketing for Brand Awareness: A Comprehensive Guide
The Power of Consistent Colors in Email Marketing Consistent colors are an important factor in email marketing and branding as a whole. Colors play a pivotal role in brand perception....
Shopify Email Marketing vs Klaviyo
Superior Segmentation with Klaviyo Email marketing success rests on the ability to send the right message to the right person at the right time. This is where segmentation and dynamic...
Shopify Email Marketing Vs. Mailchimp: An In-depth Analysis
The Power of Segmentation in Mailchimp When you stack mailchimp against shopify, in terms of segmentation, there is a clear winner. Mailchimp allows you to divide your audience into specific...
Unlocking the Potential of Winery Email Marketing: Seasonality, Collaboration, and Advanced Tools
In the world of wine, every element matters, the soil, the grape variety, the weather, and of course, the timing of the harvest. A bunch of moving pieces all coming...
A Comprehensive Guide to Email Marketing for Manufacturers
Establishing Authority in Your Manufacturing Niche In the world of manufacturing, expertise and credibility are key. Your email content must reflect your deep understanding and knowledge of your industry and...
Golf Email Marketing: Driving Success on the Fairway
Seasonality: Your Secret Weapon In golf email marketing, seasonality is paramount. Golf’s popularity peaks in spring and summer, making it important to align your email campaigns accordingly. Share relevant promotions...
The Comprehensive Guide to a Klaviyo Audit: Elevate Your Email Marketing Strategy
Maintaining an effective email marketing strategy requires regular assessments and adjustments, and a Klaviyo audit is a perfect tool to keep your efforts optimized. Whether you’re new to Klaviyo or...
Email Marketing Strategy for Ecommerce: Leveraging SMS, Segmentation and Flows
Embracing SMS in Your Email Marketing Strategy The first aspect to focus on in your ecommerce email marketing strategy is Short Message Service (SMS). With almost all of your customers...
Decoding the Best Time to Send Email Marketing in New Zealand: Klaviyo’s Smart Send Time Explained
Understanding when to send email marketing in New Zealand is huge if you are in ecommerce store using Klaviyo in NZ. Today, we delve into the inner workings of Klaviyo’s...
Unraveling Unique Opens in Email Marketing Campaigns
Unique Opens and Clicks: What They Mean Unique opens and clicks count the number of distinct recipients who interacted with your message. For instance, if a single recipient opens your...
Advanced Klaviyo Flows to Boost Your Email Marketing Strategy
With a myriad of features, Klaviyo has revolutionised the way businesses approach email marketing. It goes beyond the traditional, allowing marketers to create more sophisticated, personalised, and ultimately more effective...
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