Insights
Email marketing insights
Practical guides, Klaviyo playbooks and lessons from the accounts we run. Written for ecommerce operators, not for the algorithm.
Email Account Setup
Getting Started with Klaviyo: The Complete Setup Guide
Setting up Klaviyo properly from day one protects your deliverability and saves you money. Here is how to configure your account, flows, and segments.
30 Oct 2023 · 5 min read
Email Campaign Strategy
Why Sending More Email Campaigns Increases Your Revenue
Most ecommerce brands send far too few campaigns out of fear of unsubscribes. Here is why increasing send frequency boosts revenue and engagement.
10 Oct 2023 · 3 min read
SMS & WhatsApp Marketing
Where to add SMS into your Klaviyo automated flows
If you are launching SMS in Klaviyo, start with these two high-leverage flows before expanding to the rest of your automation setup.
21 Aug 2023 · 3 min read
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