Insights
Email marketing insights
Practical guides, Klaviyo playbooks and lessons from the accounts we run. Written for ecommerce operators, not for the algorithm.
Why Percentage Discounts Beat Dollar Offers for Ecommerce
Form sign-up rates only tell half the story. Here is why percentage discounts consistently outperform dollar-off offers on average order value and total sales.
How to Hire and Test Klaviyo Email Builders for Ecommerce
Here is the exact step-by-step vetting and paid testing process I use to hire fast, reliable Klaviyo builders for In-box without risking client accounts.
How to Use Plain Text Emails in Klaviyo for Higher Opens
Plain text emails can lift open rates to 70% when used sparingly. Here is how they work in Klaviyo and when to send them.
Using Claude with Klaviyo: Why It Is Not as Good as You Think
Connecting Claude to Klaviyo sounds like an instant win, but without margin context and clean data, AI recommendations can easily steer your brand wrong.
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