Insights
Email marketing insights
Practical guides, Klaviyo playbooks and lessons from the accounts we run. Written for ecommerce operators, not for the algorithm.
Klaviyo vs Omnisend: An Honest Review and Comparison
Target Audience Klaviyo is known for its benefits to established eCommerce brands that need advanced segmentation and detailed customer behavior tracking. You’ll get the most value if you’re running a...
Klaviyo vs HubSpot: Complete Side-by-Side Breakdown
Target Audience When comparing Hubspot vs Klaviyo, understanding who each platform serves best will help guide your decision. HubSpot shines for B2B companies and service-based businesses that need a complete...
13 Awesome Email Marketing Case Studies to Learn and Grow
1. Skinny Fizz Challenge: Skinny Fizz, a New Zealand beverage company stocked in major supermarkets, started 2023 with minimal email marketing infrastructure. They had just three basic automations and sent...
Mailchimp vs Klaviyo: Expert Guide and Analysis
Klaviyo vs Mailchimp: Main Takeaways When you’re comparing Mailchimp vs Klaviyo, think of it like choosing between a Swiss Army knife and a specialized chef’s knife. Mailchimp’s your versatile all-in-one...
12 Best Email Marketing Platforms for Ecommerce Success
In this guide, we’re looking at 12 email marketing platforms for online stores that can help you generate an ROI from your email marketing efforts. 1. Klaviyo Main Features: Built-in...
Top 11 Ecommerce Marketing Agencies to Drive Sustainable Growth
Here we’ve put together a list of the 11 best ecommerce marketing agencies. Each provides a slightly unique set of services ranging from email marketing, to SEO, paid ads, and...
The Top 11 Email Marketing Agencies to Drive Results
We believe this is due to marketers having a better understanding of what it takes to be successful with email marketing. The top email marketing agencies know the importance of...
Boosting Cart Recovery with Klaviyo: A Comprehensive Guide
Effectively recovering abandoned carts is essential to e-commerce success. Email marketing, effectively deployed, will significantly increase the cart recovery rate, thereby converting lost leads into valuable sales. My name is...
Food and Beverage Industry Email Marketing Tips
Margins are thin and scale is key. The food and beverage industry is fast moving space. Minimising cost and maximising sales opportunities to are key. When it comes to email...
How to Test Your Emails for Compatibility Across Multiple Devices
Your emails need to look good, both from a design and functionality perspective. They need to stand out in the ever-crowding space of people’s inboxes. With people accessing their emails...
The Definitive Guide to Optimizing Emails for Dark Mode
As digital interfaces like Gmail, outlook and Hotmail continue to evolve, ‘dark mode’ has become an increasingly popular feature. Some studies have put the number of people using dark mode...
Exploring the Top SMS Marketing Providers in New Zealand for Retailers
Ez Texting is an easy-to-use, efficient SMS marketing service that can be used by businesses of all sizes. It offers a wide range of features including mass texting, MMS, customizable...
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