Insights
Email marketing insights
Practical guides, Klaviyo playbooks and lessons from the accounts we run. Written for ecommerce operators, not for the algorithm.
Ecommerce Email Strategy: The Ultimate Guide to Winning the Inbox
Why Email Marketing is Important for Ecommerce Email marketing isn’t just another box to check off your marketing to-do list. For ecommerce businesses, it’s the foundation of sustainable growth and...
What is an Email Flow and When to Use One?
What is an Email Flow? An email flow is a series of automated emails triggered by specific customer actions or behaviors. Think of it as a pre-planned conversation with your...
Email Conversion Rate Formula: How to Figure it Out and Improve it
What is Email Conversion Rate? Your email conversion rate provides insight into the success of your overall email marketing campaign. Opens and clicks offer part of the picture, but conversion...
Welcome Email Series: The Complete Guide to Converting New Subscribers
What is a Welcome Series Email Flow? A welcome email series is a sequence of automated emails sent to new subscribers after they join your list. Unlike one-off welcome messages,...
Email Flow Examples: The Complete Guide to Automated Email Marketing Success
What is an Email Flow? Think of email marketing flows as your always-on digital sales team. These automated sequences respond to specific triggers and subscriber actions, delivering the right message...
15 Lead Nurture Campaign Examples: The Complete Guide
Understanding Lead Nurturing Campaigns Lead nurturing isn’t just about sending random emails to your list. It’s a strategic process of developing relationships with prospects at every stage of their buying...
Abandoned Cart Email Strategy: 12 Prime Examples to Steal
What is an Abandoned Cart Email? An abandoned cart email is a follow-up message sent to shoppers who’ve added products to their cart but left your site without buying. Think...
15 Best eCommerce Email Marketing Automation
1. Welcome Email Your welcome email sets the tone for your entire relationship with new subscribers. This first touchpoint needs to make an impact, you’ve got one chance to show...
Avoid These 30 Common Email Marketing Mistakes
1. Not Cleaning/Updating Email Lists Regularly Your email list is the foundation of your email marketing success. When you let it gather dust, you’re not just wasting money sending to...
Keeping a Clean Email List: Essential Tips to Cleanse Your List
What Does “Clean Your Email List” Mean? When we talk about cleaning your email list, we’re talking about removing the contacts that aren’t helping your business grow. These might be...
The Complete Guide to Email Marketing Segmentation
What is Email Marketing Segmentation? Email marketing segmentation means splitting up your subscriber list into smaller groups based on things they have in common. Instead of blasting the same message...
25 Email Marketing Ideas to Increase Open Rates and CTR
1. Abandoned Cart Recovery Shopping cart abandonment affects nearly 70% of online purchases . That’s a lot of potential revenue sitting in digital limbo. Abandoned cart emails average a 45%...
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