Insights
Email marketing insights
Practical guides, Klaviyo playbooks and lessons from the accounts we run. Written for ecommerce operators, not for the algorithm.
Behavioural Science Hooks That Double Your Email Click Rates
Most email copy sounds identical because brands copy each other. Here is how to use real behavioural psychology to get clicks, opens, and sales.
SMS Marketing in Australia: The Complete Compliance Guide
Running SMS in Australia requires strict adherence to ACMA and the Spam Act. Here is how to handle consent, sender IDs, and deliverability properly.
How We Grew Scott Hawaii Email Revenue by 121.6% in a Year
Here is how we grew Scott Hawaii email revenue by 121.6% year-on-year by rebuilding lifecycle flows, creating a cultural campaign calendar, and protecting profit margins.
How to Set Up a Branded Sending Domain in Klaviyo
A dedicated sending domain protects deliverability and keeps you out of spam. Here is how to configure your DNS records in Klaviyo properly.
How to Build Post-Purchase Flows for Subscription Brands
Subscription brands need a dedicated post-purchase strategy. Here is how to map your onboarding, one-off upsells, and churn-prevention flows in Klaviyo.
How You Should Build Wholesale Flows in Klaviyo
Wholesale email automations require a different playbook than direct-to-consumer flows. Here is how to set up lists, exclusions, and plain text emails.
Klaviyo SMS vs WhatsApp: Cost and Performance Compared
Klaviyo now supports WhatsApp alongside SMS. Here is how their pricing models, response rates, and regional strengths compare for ecommerce.
SMS Marketing in New Zealand: The Complete Setup Guide
Everything you need to know about launching SMS in New Zealand, from strict short code timelines to UEMA compliance and sending costs.
How to Audit an 8-Figure Klaviyo Account Step by Step
A step-by-step breakdown of how to audit a large Klaviyo account, identify hidden revenue leaks, and build a high-converting roadmap.
How We Build a 90-Day Klaviyo Strategy to 3x Email Revenue
Here is the exact week-one audit and onboarding framework we use to take an ecommerce brand from 10% to over 30% email revenue in 90 days.
How to Build High-Retention Recharge Flows in Klaviyo
Turn standard Recharge notifications into a gamified subscription retention engine that curbs churn and builds product feedback loops.
Flodesk Review: Is Design-First Email Marketing Worth It?
Most email platforms treat your visual identity like an afterthought. Here is how Flodesk flips that model, where it performs, and where it falls short.
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