Insights
Email marketing insights
Practical guides, Klaviyo playbooks and lessons from the accounts we run. Written for ecommerce operators, not for the algorithm.
What You Should Actually Test in Your Sign-Up Forms
Most brands test the wrong things on their pop-ups and ignore flow revenue. Here is how to test offers properly and track true downstream conversions in Klaviyo.
How to Automatically Send Discount Codes After Reviews
Rewarding customer reviews with discounts is smart, but sending the same email for 1-star and 5-star ratings is a disaster. Here is how to automate it properly.
How to Clean a List in Klaviyo to Protect Deliverability
Keeping your Klaviyo list clean protects deliverability and lowers software costs. Here is the exact process to verify contacts and suppress invalid emails.
Why Percentage Discounts Beat Dollar Offers for Ecommerce
Form sign-up rates only tell half the story. Here is why percentage discounts consistently outperform dollar-off offers on average order value and total sales.
Turn Shopify Customers into Affiliates with The Rave
Customer acquisition costs keep climbing. Here is how to turn existing buyers into an automated referral channel using The Rave and Klaviyo flows.
The Core Automations You Need to Build in Omnisend
Automations drive ecommerce revenue. Here is how to structure your welcome series and abandoned cart flows in Omnisend to maximise conversions without destroying margins.
How to build high-converting segments in Omnisend
Most ecommerce campaigns only need two core segments to succeed. Here is how to set up engaged customer and non-customer segments in Omnisend.
How to Set Up SMS and Push Notifications in Omnisend
Email alone leaves revenue behind. Here is how to set up SMS and browser push notifications in Omnisend to engage buyers without cluttering your tech stack.
How to Run a Segmented Holiday Sale in Klaviyo
Blanket discounts destroy your margin. Here is how to run a tiered holiday sale with aligned forms, flows, and campaigns without confusing your buyers.
How to Set Up and Customise Klaviyo Preference Pages
Learn how Klaviyo preference and consent pages work, why single opt-in matters, and how to use frequency settings to save subscribers.
Email Marketing vs Social Media: Why You Must Own Your Audience
Social media rents attention while email owns it. Discover how to turn vanity followers into predictable ecommerce revenue using list growth and automations.
How to Integrate Judge.me with Klaviyo the Right Way
Connect Judge.me to Klaviyo to pull review events straight into your email flows and segment customers by their product ratings.
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