Insights
Email marketing insights
Practical guides, Klaviyo playbooks and lessons from the accounts we run. Written for ecommerce operators, not for the algorithm.
How to Build High-Converting Klaviyo Sign-up Forms
A step-by-step walkthrough of how we build, style, and target high-converting desktop and mobile sign-up forms in Klaviyo.
How to Design High-Converting Ecommerce Emails in Figma
A step-by-step breakdown of how we design modular, responsive desktop and mobile email templates in Figma using auto layout and brand assets.
How to Clean a List in Klaviyo to Protect Deliverability
Keeping your Klaviyo list clean protects deliverability and lowers software costs. Here is the exact process to verify contacts and suppress invalid emails.
What Drunk Elephant Gets Right in Their Welcome Series
Drunk Elephant generates hundreds of millions in revenue. Here is a breakdown of their three-part welcome series, what works, and what I would change.
Why Percentage Discounts Beat Dollar Offers for Ecommerce
Form sign-up rates only tell half the story. Here is why percentage discounts consistently outperform dollar-off offers on average order value and total sales.
What You Should Actually Test in Your Sign-Up Forms
Most brands test the wrong things on their pop-ups and ignore flow revenue. Here is how to test offers properly and track true downstream conversions in Klaviyo.
How to Automatically Send Discount Codes After Reviews
Rewarding customer reviews with discounts is smart, but sending the same email for 1-star and 5-star ratings is a disaster. Here is how to automate it properly.
Turn Shopify Customers into Affiliates with The Rave
Customer acquisition costs keep climbing. Here is how to turn existing buyers into an automated referral channel using The Rave and Klaviyo flows.
How to Run a Segmented Holiday Sale in Klaviyo
Blanket discounts destroy your margin. Here is how to run a tiered holiday sale with aligned forms, flows, and campaigns without confusing your buyers.
How to Set Up and Customise Klaviyo Preference Pages
Learn how Klaviyo preference and consent pages work, why single opt-in matters, and how to use frequency settings to save subscribers.
The Core Automations You Need to Build in Omnisend
Automations drive ecommerce revenue. Here is how to structure your welcome series and abandoned cart flows in Omnisend to maximise conversions without destroying margins.
How to build high-converting segments in Omnisend
Most ecommerce campaigns only need two core segments to succeed. Here is how to set up engaged customer and non-customer segments in Omnisend.
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