Insights
Email marketing insights
Practical guides, Klaviyo playbooks and lessons from the accounts we run. Written for ecommerce operators, not for the algorithm.
Review: Using Ripple AI to Design Klaviyo Campaigns
Ripple AI creates and schedules Klaviyo emails in minutes. Here is my honest breakdown of how it works and whether it can replace your design team.
How to Script Klaviyo Flows with ChatGPT Prompts
Steal our exact ChatGPT prompting framework to script high-converting Klaviyo flows in minutes without sacrificing your brand voice.
The 6 Core Klaviyo Flows Every Ecommerce Brand Needs
Here is how to structure the six essential Klaviyo automations that drive the bulk of email revenue for your ecommerce brand.
A Simple Campaign Strategy to Turn Subscribers into Buyers
Most campaign revenue comes from repeat buyers. Here is how a simple template tweak moves non-purchasers across the line without rebuilding your emails.
How to Script Your Welcome Series with ChatGPT
Writing a high-converting welcome series takes time. Here is the exact step-by-step ChatGPT prompting sequence I use to get 80% of the copy done in minutes.
How to Integrate OpenSend with Klaviyo the Right Way
A step-by-step guide to connecting OpenSend to Klaviyo, structuring your flows, avoiding duplicate sends, and tracking real attribution.
Should You Show Discount Codes on Your Sign-up Form?
Forcing new subscribers to check their inbox for a discount code creates friction and kills sales. Here is why you should show it immediately on your form.
Boosting Cart Recovery with Klaviyo: A Comprehensive Guide
Effectively recovering abandoned carts is essential to e-commerce success. Email marketing, effectively deployed, will significantly increase the cart recovery rate, thereby converting lost leads into valuable sales. My name is...
How to run a high-profit email sale with tiered discounts
Most brands destroy their margins during sales by giving flat discounts across the board. Here is how to tier offers by purchase history to maximise profit.
How to Identify and Fix List Bombing in Klaviyo
List bombing can quietly destroy your email deliverability. Here is how to spot bot subscribers in Klaviyo and stop them from tanking your inbox placement.
Food and Beverage Industry Email Marketing Tips
Margins are thin and scale is key. The food and beverage industry is fast moving space. Minimising cost and maximising sales opportunities to are key. When it comes to email...
How to Test Your Emails for Compatibility Across Multiple Devices
Your emails need to look good, both from a design and functionality perspective. They need to stand out in the ever-crowding space of people’s inboxes. With people accessing their emails...
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