Insights
Email marketing insights
Practical guides, Klaviyo playbooks and lessons from the accounts we run. Written for ecommerce operators, not for the algorithm.
67 Marketing Newsletter Ideas and Examples for Your Audience
1. Industry Expert Interviews You can’t go wrong with picking the brains of people who know their stuff. Expert interviews give your readers insider knowledge they won’t find anywhere else....
The Ultimate Guide to Ecommerce Welcome Email Series
The Importance of an Ecommerce Welcome Email Series Your welcome emails set the tone for all future communications. Think of them as the digital equivalent of greeting someone at your...
Bad Email Marketing Examples: Learning From the Worst to Create the Best
Why Bad Emails Matter Think about the last time you got a marketing email that addressed you by the wrong name, or worse, called you “Dear .” These mistakes don’t...
Email Flows For Ecommerce: The Complete Guide to Automated Engagement
Check out our case studies! Understanding Email Flows for Ecommerce Your ecommerce email flow is like a digital sales team that works around the clock, 24/7 to nurture your customer...
The Ultimate Guide to Email Design: Best Practices, Examples & Strategic Tips
Understanding Email Design Fundamentals Let’s start with the basics. Email design isn’t just about making things look pretty, it’s about creating an experience that guides readers toward taking action while...
Creating Effective Loyalty Program Emails
Why Loyalty Program Emails Matter Email remains the most cost-effective channel for reaching your loyalty program members. You’ll find that emails allow for precise targeting and personalization while providing measurable...
Ecommerce Email Strategy: The Ultimate Guide to Winning the Inbox
Why Email Marketing is Important for Ecommerce Email marketing isn’t just another box to check off your marketing to-do list. For ecommerce businesses, it’s the foundation of sustainable growth and...
What is an Email Flow and When to Use One?
What is an Email Flow? An email flow is a series of automated emails triggered by specific customer actions or behaviors. Think of it as a pre-planned conversation with your...
Email Conversion Rate Formula: How to Figure it Out and Improve it
What is Email Conversion Rate? Your email conversion rate provides insight into the success of your overall email marketing campaign. Opens and clicks offer part of the picture, but conversion...
Welcome Email Series: The Complete Guide to Converting New Subscribers
What is a Welcome Series Email Flow? A welcome email series is a sequence of automated emails sent to new subscribers after they join your list. Unlike one-off welcome messages,...
Email Flow Examples: The Complete Guide to Automated Email Marketing Success
What is an Email Flow? Think of email marketing flows as your always-on digital sales team. These automated sequences respond to specific triggers and subscriber actions, delivering the right message...
15 Lead Nurture Campaign Examples: The Complete Guide
Understanding Lead Nurturing Campaigns Lead nurturing isn’t just about sending random emails to your list. It’s a strategic process of developing relationships with prospects at every stage of their buying...
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