Insights

Email marketing insights

Practical guides, Klaviyo playbooks and lessons from the accounts we run. Written for ecommerce operators, not for the algorithm.

How to Test and Improve Your Email Marketing Strategy
Email Campaign Strategy

How to Test and Improve Your Email Marketing Strategy

Learn how to use continuous testing to uncover winning campaign angles and systematically feed those learnings back into your automated flows.

27 May 2025 · 3 min read
How to Recover 10% More Flow Revenue with Better Tracking
Tech Recommendations

How to Recover 10% More Flow Revenue with Better Tracking

Standard email cookies expire faster than you think. Here is how extended identity resolution tools help you recover up to 10% more abandoned revenue.

26 May 2025 · 3 min read
How to Scale Store Email Revenue Past $100k a Month
Email Campaign Strategy

How to Scale Store Email Revenue Past $100k a Month

Scaling e-commerce email past $100k a month requires strategic segmentation. Here is how we split campaigns and reinforce offers to turn subscribers into repeat buyers.

23 May 2025 · 4 min read
How to Display Live Loyalty Points in Klaviyo Emails
Integration Guides

How to Display Live Loyalty Points in Klaviyo Emails

Learn how to find and pull dynamic loyalty point balances into Klaviyo emails to boost conversions across your campaigns and flows.

20 May 2025 · 3 min read
Email Marketing Tactics to Boost Conversion and Retention
Email Marketing Guides

Email Marketing Tactics to Boost Conversion and Retention

Learn how to tailor sign-up forms, split flows by purchase history, and use dynamic campaign banners to turn subscribers into repeat buyers.

16 May 2025 · 5 min read
Personalised Email Automation at Scale with Revamp
Email Automation Strategies

Personalised Email Automation at Scale with Revamp

Personalised Email Automations at Scale, Without the Burnout Personalisation isn’t optional anymore, it’s expected. But building it usually means bloated Klaviyo flows, endless splits, and more maintenance than most teams...

15 May 2025 · 4 min read
Email Marketing Strategies for Higher ROI in Jewelry Brands
Email Campaign Strategy

Email Marketing Strategies for Higher ROI in Jewelry Brands

Five proven email campaign angles jewelry brands can use to lift conversion rates and repeat orders, from gift tiers to smart segmentation.

13 May 2025 · 3 min read
SMS Marketing in Klaviyo: How to Capture and Convert Leads
SMS & WhatsApp Marketing

SMS Marketing in Klaviyo: How to Capture and Convert Leads

Asking for phone numbers on your main pop-up destroys your conversion rate. Here is how to capture SMS consent properly and run high-ROI campaigns.

11 May 2025 · 3 min read
Using AI to Scale Email Personalisation in Klaviyo
Tech Recommendations

Using AI to Scale Email Personalisation in Klaviyo

Scaling deep flow personalisation across 100 SKUs is tedious. Here is how AI tools like Revamp inject dynamic, tailored copy into Klaviyo flows.

6 May 2025 · 3 min read
How to Warm Up a New Klaviyo Account and Hit Primary
Email Account Setup

How to Warm Up a New Klaviyo Account and Hit Primary

Migrating to Klaviyo or sitting on an inactive list? Here is the exact two-step re-engagement and suppression process to protect deliverability and land in the primary inbox.

2 May 2025 · 3 min read
How to Build a High-Converting Refunded Order Flow in Klaviyo
Email Automation Strategies

How to Build a High-Converting Refunded Order Flow in Klaviyo

A refund does not have to mean a lost customer. Here is how to set up an automated Klaviyo flow that turns negative experiences into repeat sales.

25 Apr 2025 · 3 min read
An Honest Review of Beehiiv for B2B and Newsletters
Tech Recommendations

An Honest Review of Beehiiv for B2B and Newsletters

I tested Beehiiv for my own newsletter list of over 2,400 subscribers. Here is what works, where it falls short, and why ecommerce brands should stay away.

21 Apr 2025 · 3 min read

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