Insights
Email marketing insights
Practical guides, Klaviyo playbooks and lessons from the accounts we run. Written for ecommerce operators, not for the algorithm.
How to Review Your Deliverability Inside Klaviyo
Deliverability is a direct result of your segmentation strategy, not account health. Here is how to read Klaviyo's deliverability tab properly.
How to Set the Right Sending Cadence for Email Campaigns
Blasting your entire list multiple times a week will destroy your deliverability. Here is how to structure sending cadence and content by segment.
How to Grow Your Ecommerce Email List in Omnisend
A high-converting list growth strategy in Omnisend using timed pop-ups, high-intent flyouts, and targeted reminder forms without hurting conversion rates.
How to Build High-Converting Email Campaigns in Omnisend
Most brands blast sales emails and wonder why unsubscribes spike. Here is how to plan and build a balanced Omnisend campaign strategy that converts.
How to Analyse Email Campaign Data in Klaviyo
Where to Find Campaign Performance Data Inside Klaviyo, navigate to Campaigns to view performance at a glance. The snapshot view typically includes: Open rate Click rate Placed order rate Revenue...
How to Find WINNING Campaign Ideas For Email
Who This Strategy Is For This method only works if you’ve already been sending campaigns. If you have no historical data, there’s nothing to analyze. The goal here is to...
Top 3 Brand New Email Marketing Strategies for 2026
Turn Your Best Campaigns Into a High-Converting Evergreen Welcome Flow Most brands build a short welcome series and leave it alone. That’s a mistake. Instead, we recommend expanding your welcome...
Every Klaviyo Flow You Need in 2026
The Core Flow Ecosystem (How It All Works Together) Your automation ecosystem should include: Welcome Series Abandoned Cart Abandoned Checkout Browse Abandon Post-Purchase (Thank You) Fulfilled Order Win-Back Sunset Flow...
How to Set Up a Klaviyo Account in 2026 (Step-by-Step Guide)
Getting Started: Create Your Klaviyo Account The first step to using Klaviyo is creating your account. Follow these straightforward steps: Head to Klaviyo and click Sign Up . Enter your...
Mailchimp vs Omnisend: When It Makes Sense to Switch
What Mailchimp Is (And Isn’t) Built For Mailchimp is fine if your only goal is to send email blasts to a list. That’s where its strengths end. Once you need...
How Much Does Email Marketing Cost?
How Email Marketing Platforms Price Their Services Almost all ESPs charge on a usage-based model. In practical terms, that usually means one or both of the following: The number of...
How to Build a High-Converting Welcome Series in Omnisend
Step 1: Start With the Right Automation Inside Omnisend, head to Automations and create a new workflow. You’ll see a bunch of pre-built templates, and while those can be useful,...
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