Insights
Email marketing insights
Practical guides, Klaviyo playbooks and lessons from the accounts we run. Written for ecommerce operators, not for the algorithm.
How to Get Out of the Promotions Folder in Gmail
Landing in Gmail's primary or updates folder instead of promotions boosts open rates. Here is how a simple code snippet helps move your emails.
How to Use Claude and Klaviyo for In-Depth Reporting
Learn how to connect Claude to your Klaviyo account via read-only API to generate executive summaries, deliverability audits, and clear campaign roadmaps.
How to Transition from Old to New Flows in Klaviyo
Turning off an old flow immediately leaves money on the table. Here is how to transition between flows without dropping active subscribers.
How I Run $500 Klaviyo Audits: The Step-by-Step SOP
A proper Klaviyo audit uncovers hidden revenue and deliverability risks. Here is the exact SOP and checklist we use for $500 client audits.
My Step-by-Step Process for Auditing Klaviyo Accounts
Here is the exact framework and checklist we use at In-box to audit Klaviyo accounts, uncover hidden revenue, and fix deliverability issues.
Behavioural Science Hooks That Double Your Email Click Rates
Most email copy sounds identical because brands copy each other. Here is how to use real behavioural psychology to get clicks, opens, and sales.
SMS Marketing in Australia: The Complete Compliance Guide
Running SMS in Australia requires strict adherence to ACMA and the Spam Act. Here is how to handle consent, sender IDs, and deliverability properly.
How to Set Up a Branded Sending Domain in Klaviyo
A dedicated sending domain protects deliverability and keeps you out of spam. Here is how to configure your DNS records in Klaviyo properly.
How to Build Post-Purchase Flows for Subscription Brands
Subscription brands need a dedicated post-purchase strategy. Here is how to map your onboarding, one-off upsells, and churn-prevention flows in Klaviyo.
How You Should Build Wholesale Flows in Klaviyo
Wholesale email automations require a different playbook than direct-to-consumer flows. Here is how to set up lists, exclusions, and plain text emails.
How We Grew Scott Hawaii Email Revenue by 121.6% in a Year
Here is how we grew Scott Hawaii email revenue by 121.6% year-on-year by rebuilding lifecycle flows, creating a cultural campaign calendar, and protecting profit margins.
Klaviyo SMS vs WhatsApp: Cost and Performance Compared
Klaviyo now supports WhatsApp alongside SMS. Here is how their pricing models, response rates, and regional strengths compare for ecommerce.
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