Insights
Email marketing insights
Practical guides, Klaviyo playbooks and lessons from the accounts we run. Written for ecommerce operators, not for the algorithm.
How to Set Up SMS and Push Notifications in Omnisend
Email alone leaves revenue behind. Here is how to set up SMS and browser push notifications in Omnisend to engage buyers without cluttering your tech stack.
Email Marketing vs Social Media: Why You Must Own Your Audience
Social media rents attention while email owns it. Discover how to turn vanity followers into predictable ecommerce revenue using list growth and automations.
How to Get Out of the Promotions Folder in Gmail
Landing in Gmail's primary or updates folder instead of promotions boosts open rates. Here is how a simple code snippet helps move your emails.
How to Integrate Judge.me with Klaviyo the Right Way
Connect Judge.me to Klaviyo to pull review events straight into your email flows and segment customers by their product ratings.
How to Lower Your Klaviyo Bill by Cleaning Unengaged Profiles
Odds are you are paying Klaviyo for thousands of ghost profiles. Here is a simple campaign framework to win back lapsed subscribers, suppress the dead weight, and cut your monthly bill.
How to Use Claude and Klaviyo for In-Depth Reporting
Learn how to connect Claude to your Klaviyo account via read-only API to generate executive summaries, deliverability audits, and clear campaign roadmaps.
How to Transition from Old to New Flows in Klaviyo
Turning off an old flow immediately leaves money on the table. Here is how to transition between flows without dropping active subscribers.
How I Run $500 Klaviyo Audits: The Step-by-Step SOP
A proper Klaviyo audit uncovers hidden revenue and deliverability risks. Here is the exact SOP and checklist we use for $500 client audits.
My Step-by-Step Process for Auditing Klaviyo Accounts
Here is the exact framework and checklist we use at In-box to audit Klaviyo accounts, uncover hidden revenue, and fix deliverability issues.
Behavioural Science Hooks That Double Your Email Click Rates
Most email copy sounds identical because brands copy each other. Here is how to use real behavioural psychology to get clicks, opens, and sales.
SMS Marketing in Australia: The Complete Compliance Guide
Running SMS in Australia requires strict adherence to ACMA and the Spam Act. Here is how to handle consent, sender IDs, and deliverability properly.
How We Grew Scott Hawaii Email Revenue by 121.6% in a Year
Here is how we grew Scott Hawaii email revenue by 121.6% year-on-year by rebuilding lifecycle flows, creating a cultural campaign calendar, and protecting profit margins.
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