Insights
Email marketing insights
Practical guides, Klaviyo playbooks and lessons from the accounts we run. Written for ecommerce operators, not for the algorithm.
The Complete Framework For Driving Shopify Sales With Strategic Email Marketing
Why Email Marketing Is Essential For Shopify Success Email marketing has one of the highest returns on investment in ecommerce. On average, brands earn $36 for every $1 spent ,...
Mastering Shopify Metrics: The Email Marketer’s Playbook For 2025
What Are Shopify Email Metrics Shopify email metrics are performance indicators that show how marketing emails perform within a Shopify store. These metrics come from Shopify’s built-in tools like Shopify...
SMS Marketing in Klaviyo: What Works (and What to Avoid)
Stop Asking for SMS Too Early If you collect both email and SMS on your signup, you’re probably losing leads. Asking for a phone number too early adds friction. Tests...
How to Warm Up a Klaviyo Account and Improve Email Deliverability
Step 1: Start with a Clean, Segmented List Before sending anything, clean your list. Remove: Invalid or outdated addresses Contacts who haven’t opened in over a year Unsubscribed or bounced...
This Chrome Extension Catches Flow Mistakes Before You Hit Send
What AIM Actually Does AIM isn’t a separate platform. It’s a lightweight Chrome extension that works directly inside Klaviyo. Once installed, it acts like a quality check assistant, scanning your...
AIM by Aimerce: A Smarter, Faster Way to Manage Klaviyo
What Is AIM ? AIM is a browser tool designed for marketers who work in Klaviyo every day. Once installed, it becomes part of your workflow and helps you move...
Omnisend Review 2025: Powerful Email Marketing Without the Price Tag
Pricing That Stands Out One of the first things we looked at was price. If you’re running an eCommerce store with a sizable list, Omnisend’s pricing is significantly lower than...
From Bloated to Bullet-Proof: A 60-Day Playbook to Clean, Re-Engage, and Future-Proof Your Email List
Why List Bloat Hurts Twice Hidden Cost: Every dormant email profile silently drains your budget. An extra 50,000 inactive profiles can add $7,000, $10,000 annually to your ESP bill, depending...
Your Emails Are Getting Clicks, So Why Aren’t You Getting Sales?
Why Your Emails Are Getting Clicks But Not Sales You’ve dialed in your email strategy: Open rates are healthy. Click-throughs are strong. Your segments are sharp, your flows are running,...
How Stack Influence Supercharges Your Email Marketing Strategy
Influencers Can Help Grow Your List (If You Set It Up Right) Building a high-quality email list is often the most difficult part of email marketing. That’s where micro-influencers come...
How to Build a Klaviyo Flow That Boosts Retention by 57%
A breakdown of the post-purchase cross-sell flow we used to increase an ecommerce brand's retention rate by 57% over 12 months.
Why Your Ads and Email Marketing Teams Must Work Together
When your email team works in a silo, your paid ads suffer. Here is how zero-party data from your sign-up forms unlocks better ad targeting and higher revenue.
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