Insights
Email marketing insights
Practical guides, Klaviyo playbooks and lessons from the accounts we run. Written for ecommerce operators, not for the algorithm.
How to Use ChatGPT to Script Your Browse Abandon Flow
Writing browse abandon emails from scratch takes too long. Here is the exact prompting framework we use to get high-converting drafts in minutes.
How to Use ChatGPT Prompts for Abandoned Checkout Flows
Learn how to prime ChatGPT to script high-converting abandoned checkout emails for Klaviyo, saving hours of drafting time while maintaining brand tone.
Top 11 Ecommerce Marketing Agencies to Drive Sustainable Growth
Here we’ve put together a list of the 11 best ecommerce marketing agencies. Each provides a slightly unique set of services ranging from email marketing, to SEO, paid ads, and...
How to Run a Klaviyo Executive Business Report
Klaviyo replaced its old Growth Review tool with the Executive Business Report. Here is how to generate it, what the data actually tells you, and how to use it.
The Top 11 Email Marketing Agencies to Drive Results
We believe this is due to marketers having a better understanding of what it takes to be successful with email marketing. The top email marketing agencies know the importance of...
A Simple Campaign Strategy to Turn Subscribers into Buyers
Most campaign revenue comes from repeat buyers. Here is how a simple template tweak moves non-purchasers across the line without rebuilding your emails.
How to Script Your Welcome Series with ChatGPT
Writing a high-converting welcome series takes time. Here is the exact step-by-step ChatGPT prompting sequence I use to get 80% of the copy done in minutes.
How to Integrate OpenSend with Klaviyo the Right Way
A step-by-step guide to connecting OpenSend to Klaviyo, structuring your flows, avoiding duplicate sends, and tracking real attribution.
Should You Show Discount Codes on Your Sign-up Form?
Forcing new subscribers to check their inbox for a discount code creates friction and kills sales. Here is why you should show it immediately on your form.
Boosting Cart Recovery with Klaviyo: A Comprehensive Guide
Effectively recovering abandoned carts is essential to e-commerce success. Email marketing, effectively deployed, will significantly increase the cart recovery rate, thereby converting lost leads into valuable sales. My name is...
How to run a high-profit email sale with tiered discounts
Most brands destroy their margins during sales by giving flat discounts across the board. Here is how to tier offers by purchase history to maximise profit.
Food and Beverage Industry Email Marketing Tips
Margins are thin and scale is key. The food and beverage industry is fast moving space. Minimising cost and maximising sales opportunities to are key. When it comes to email...
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