Insights
Email marketing insights
Practical guides, Klaviyo playbooks and lessons from the accounts we run. Written for ecommerce operators, not for the algorithm.
Email Marketing for Jewelers: The Complete Guide
5 Effective Jewelry Email Marketing Examples Looking at successful jewelry email campaigns can spark ideas for your own strategy. Here are five examples that consistently deliver results. 1. Free Item...
How to Grow Your Email Newsletter List for Free
Learn how to run collaborative brand giveaways to scale your Klaviyo email database rapidly without spending a dollar on paid ads.
Retail Email Marketing Strategies, Examples, and More
The inbox is still prime real estate for building relationships whether you conduct business in person or online. While social media algorithms change and paid advertising costs continue to rise,...
9 Important Ecommerce Email Metrics and Benchmarks
1. Open Rate Your email open rate shows the percentage of subscribers who open your emails compared to the total number delivered. For ecommerce businesses, this metric gives you insight...
16 Best Email Marketing Niches for Serious Success
Let’s talk about the email marketing niches that really work and break down why they’re so effective. We’ll show you exactly what makes each niche profitable and how you can...
Best Ecommerce Email Subject Lines: Comprehensive Examples + More
50 Ecommerce Email Subject Line Examples Welcome Emails Your first impression matters, a lot. These subject lines help you start the relationship off right: “Welcome aboard! Here’s your gift 🎁”...
67 Marketing Newsletter Ideas and Examples for Your Audience
1. Industry Expert Interviews You can’t go wrong with picking the brains of people who know their stuff. Expert interviews give your readers insider knowledge they won’t find anywhere else....
The Ultimate Guide to Ecommerce Welcome Email Series
The Importance of an Ecommerce Welcome Email Series Your welcome emails set the tone for all future communications. Think of them as the digital equivalent of greeting someone at your...
How to Save Money on Klaviyo by Cleaning Your List
Stop paying for subscribers who ignore your emails. Here is how to build a sunset segment, run a clean-up, and automate profile suppression in Klaviyo.
Bad Email Marketing Examples: Learning From the Worst to Create the Best
Why Bad Emails Matter Think about the last time you got a marketing email that addressed you by the wrong name, or worse, called you “Dear .” These mistakes don’t...
Email Flows For Ecommerce: The Complete Guide to Automated Engagement
Check out our case studies! Understanding Email Flows for Ecommerce Your ecommerce email flow is like a digital sales team that works around the clock, 24/7 to nurture your customer...
The Ultimate Guide to Email Design: Best Practices, Examples & Strategic Tips
Understanding Email Design Fundamentals Let’s start with the basics. Email design isn’t just about making things look pretty, it’s about creating an experience that guides readers toward taking action while...
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