Insights
Email marketing insights
Practical guides, Klaviyo playbooks and lessons from the accounts we run. Written for ecommerce operators, not for the algorithm.
How to Run a Segmented Holiday Sale in Klaviyo
Blanket discounts destroy your margin. Here is how to run a tiered holiday sale with aligned forms, flows, and campaigns without confusing your buyers.
The Core Automations You Need to Build in Omnisend
Automations drive ecommerce revenue. Here is how to structure your welcome series and abandoned cart flows in Omnisend to maximise conversions without destroying margins.
How to build high-converting segments in Omnisend
Most ecommerce campaigns only need two core segments to succeed. Here is how to set up engaged customer and non-customer segments in Omnisend.
How to Set Up SMS and Push Notifications in Omnisend
Email alone leaves revenue behind. Here is how to set up SMS and browser push notifications in Omnisend to engage buyers without cluttering your tech stack.
How to Get Out of the Promotions Folder in Gmail
Landing in Gmail's primary or updates folder instead of promotions boosts open rates. Here is how a simple code snippet helps move your emails.
Email Marketing vs Social Media: Why You Must Own Your Audience
Social media rents attention while email owns it. Discover how to turn vanity followers into predictable ecommerce revenue using list growth and automations.
How to Integrate Judge.me with Klaviyo the Right Way
Connect Judge.me to Klaviyo to pull review events straight into your email flows and segment customers by their product ratings.
How to Lower Your Klaviyo Bill by Cleaning Unengaged Profiles
Odds are you are paying Klaviyo for thousands of ghost profiles. Here is a simple campaign framework to win back lapsed subscribers, suppress the dead weight, and cut your monthly bill.
How to Use Claude and Klaviyo for In-Depth Reporting
Learn how to connect Claude to your Klaviyo account via read-only API to generate executive summaries, deliverability audits, and clear campaign roadmaps.
How to Transition from Old to New Flows in Klaviyo
Turning off an old flow immediately leaves money on the table. Here is how to transition between flows without dropping active subscribers.
How I Run $500 Klaviyo Audits: The Step-by-Step SOP
A proper Klaviyo audit uncovers hidden revenue and deliverability risks. Here is the exact SOP and checklist we use for $500 client audits.
My Step-by-Step Process for Auditing Klaviyo Accounts
Here is the exact framework and checklist we use at In-box to audit Klaviyo accounts, uncover hidden revenue, and fix deliverability issues.
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