What Is the Klaviyo Growth Reporting Tool?
Most brand owners rely purely on the standard Klaviyo analytics dashboard or custom reports tab to see how their email channel is performing. While those screens give you raw numbers, they often fail to give you a clean, presentation-ready comparison of month-over-month and year-over-year momentum.
Klaviyo actually has a dedicated Growth Review tool that automatically builds an entire Google Slides deck breaking down your revenue performance, channel splits, and deliverability trends. It is primarily built for agency partners, but single-store operators can access it as well.
It cuts out the manual spreadsheet grunt work entirely.
How to Access the Growth Review Portal
You will not find a button for this tool inside the main Klaviyo navigation bar. To get in, you need to head directly to klaviyo.com/partners/growth-review in your browser while logged into your account.
If you run a single ecommerce brand and already have partner access or account manager permissions, it will redirect you straight to the generation screen for your brand. If you manage multiple accounts, you will see a simple drop-down menu in the top bar where you can toggle between profiles.
If the link fails to let you log in, it simply means your login does not have partner portal credentials attached yet. You can fix that in around 2 minutes by heading to partners.klaviyo.com and requesting an account.
Configuring and Generating Your Report
Once you are inside the tool, setting up a report takes less than 60 seconds. You have the choice to generate either a monthly report or a wider quarterly growth review.
To ensure the numbers match your actual store data, you need to set three quick parameters:
- Timeframe: Select the specific month or quarter you want to analyse against past periods.
- Conversion Metric: For standard Shopify setups, always choose Shopify Placed Order so attribution aligns with your store checkout.
- Currency: Match your store's native currency, whether that is USD, GBP, AUD, or NZD.
Once you click generate, Klaviyo processes the data in the background and sends a formatted Google Slides file directly to your inbox.
Breaking Down the Growth Report Metrics
When you open the generated deck, you get an instant executive summary comparing the selected period against both the preceding month and the prior year. The automated formatting can occasionally look a little rough around the edges, but the raw comparative data is gold.
The deck pulls apart your owned revenue percentage, unsegmented flow performance, and SMS revenue contribution. For example, looking at a recent client audit, the report immediately flagged that overall email performance was down 44% year-over-year, despite flow revenue being up 20% and campaign volume up 61% from the previous month.
Spotting those discrepancies manually inside the standard UI takes hours. Here, it is laid out on a single slide.
Using the Data for Account Benchmarking
If you manage your own email marketing or have someone on your team handling it, use these decks as your primary quarterly KPI review. (It keeps everyone honest about whether the channel is actually growing sustainably).
One thing I like to do is set target benchmarks across a 3-month window for total owned revenue share, placed order rates, and list engagement. When the quarter wraps, generating this file gives you an unbiased comparison showing where you hit the mark and where deliverability or flow drops dragged performance down.
Data without context is useless. This tool provides the context automatically.
Final Thoughts
Klaviyo's growth review tool is one of the most underutilised reporting features available to store owners. Instead of piecing together custom dashboards every month, use this tool to instantly pull high-level comparative decks and spot revenue leaks before they hurt your bottom line.
Need a Thorough Review of Your Account?
If your reporting shows declining revenue or sluggish flow performance, we can help you pinpoint the underlying causes. Book an In-box account audit to get a comprehensive teardown of your segmentation, flows, and deliverability.
